Physician Website Design
Mobile has officially become the dominant force in search. Focus more of your marketing resources toward optimizing your SEO and website for mobile.
ADA Compliant Physician Web Design
One of the challenges with this technology is the possible legal ramifications. As a medical practice, you know the importance of staying HIPAA compliant. Online platforms come with extra security risks. Unfortunately, social media can lead to HIPAA violations if the staff doesn’t follow necessary guidelines.
One of the best ways to ensure your team knows how to avoid these violations is by having a social media policy. This gives them a set of rules to follow so they don’t accidentally cause a breach. Surprisingly, if a medical facility has one of these policies, they’re in the minority.
Because of the sensitivity of their data, some patients don’t trust using web platforms to share information. But even if they don’t trust sharing their details, they may still trust what they find online.
According to Pew Research: in 2019 nearly 72% of adults use social media to connect with others, engage with news and content, share information and entertain themselves.
Meaning: Doctors and dentists need to be utilizing social media to engage and connect with their current and potential patient base.
47% of Internet users search for information about doctors or other health professionals. (Source Pew Research)
Meaning: Consumers are searching for your practice locally. Are they finding you or your competition? Invest in local medical SEO.
The top three search results receive 50% of all clicks on Google. (Source)
Meaning: If you want to generate organic website traffic it is essential to show up in the top three search results.
Why Healthcare Marketers Are Investing More in Mobile Friendly Websites
78% of people searching on mobile devices for local business information make a purchase. (Source Neil Patel)
When people perform local searches they are highly likely to convert into a paying customer. Therefore, showing up in their local search query is critical.
Healthcare companies’ global advertising expenditure is projected to increase by 4.3% in 2021. Global ad spend has been climbing since 2018 and this trend is projected to continue. (Source: Zenith Media)
In the U.S., healthcare advertising spending is expected to increase by 18% in 2021. The US is the world leader in healthcare advertising expenditures. (Source: eMarketer)
Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. At that time, healthcare digital advertising spend will account for 46% of all healthcare ad spend. (Source: Zenith Media)
Mobile Ready Web Design
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Increase Potential in Optimizing Your Marketing to Drive More Calls with Physician Web Design
As you might expect, young people are more open to using social media for health reasons. They grew up in the age of technology so many of them even prefer it. While they’re more likely to discuss medical details online, other groups are just as likely to be searching for related information.
Certain groups use online channels more often depending on the topic they’re searching for. And people responsible for others, such as parents or caregivers, search health topics even more.
- Almost 90% of older users accessed popular social media sites to find and share health information. (JMIR Publications)
- People ages 18 to 24 are twice as likely to use social media to discuss health issues than people ages 45 to 54. (Harger Howe Advertising)
- A survey found how relevant health information on social media for different groups: (AAFP)
- 54% of Millennials and 42% of all adults want to be friends with/follow their doctor on social media
- 65% of Millennials and 43% of all adults think it’s appropriate to contact their doctor through social media with a concern
- 32% took a health-related action based on information they found on these platforms
- 15% of parents with children under 18 have self-diagnosed a health concern based on information they found on social media
- 68% of parents used social media for health information. (PubMed)